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Advertise with TheSmartLocal

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Advertising on TheSmartLocal

 

At TheSmartLocal, we utilise a four channel new media approach to help advertisers get the maximum mileage out of their campaigns.

Step 1: Our creatives work closely with clients to conceptualise suitable, positive content for brands.

Step 2: This content will then be disseminated through sponsored posts, social media and content syndication. For bigger campaigns, we also provide another distribution channel - video marketing.

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In the pictures below, you'll see how the content we create travels to reach a large audience across these different channels.

 

Channel 1: TheSmartLocal Website (Reach: 1 Million+ Hits Monthly)

 

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TheSmartLocal is Singapore's leading travel and lifestyle portal. According to public available data from traffic estimator SimilarWeb, we are far and away the most read local online magazine. We specialise in creating engaging content with clever angles that gets social media buzzing and people talking.

The picture above is our google analytic traffic statistics for January 2015. TheSmartLocal typically averages 800,000 unique visitors each month with 54% of our readers being regular, returning readers. For comparison, the biggest online magazines / portals typically get 100-250k unique visitors monthly on their website. Just input your favourite website into SimilarWeb.com to get a good estimate of a website's traffic.

 

Channel 2: Social Media Accounts (Reach: 2 Million+ Organic Monthly)

 

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Our Facebook organic reach averages 500k+ a week, or 2 million+ a month. Demographics on our Facebook are similar to our website. We also have a decent instagram following and altogether, our social media channels reach over 70k followers.

Our website and social media channels easily reach over 2 million Singaporeans every month - not counting the syndication partnerships we have which expose our content to even more readers.

 

Channel 3: Content Syndication (Average Monthly Reach: 2 Million+)

 

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Our content is also syndicated by our content partners - Yahoo Singapore and NewsLoop. We never charge for this - it is just a nice bonus to have and all our posts and syndicated. This allows your content to reach additional eyeballs beyond our current reader-base.

When used together, this three channel approach to online advertising has the potential to give advertisers tremendous exposure as you will see in the case studies below. You get strong visibility on three channels - our TSL website, our social media channels and through our syndicated content.

Of course, the exposure you will get will vary on the story and it will also depend on the nature of your business. We work best on travel, food and lifestyle stories and when given full editorial control.

 

Channel 4: Video Marketing (Optional) (120k Channel Views Monthly)

 

We also create beautiful media that opens up the avenue of video marketing. Here's a video from a campaign we did for Changi Airport Group where we promoted to 5 Indonesian destinations to Singaporeans through compelling editorial content, video travelogues and social media.

The campaign received over 2 million views after its first month.

 

TheSmartLocal Demographics

 

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TheSmartLocal readers are made up of Singaporeans looking for ideas on what to do in and out of Singapore. We cover the best activities, travel ideas, hotels, restaurants and so on and promote good lifestyle deals and promotions to Singaporeans.

These are our demographic figures over a large sample size. 81% of our traffic is from Singapore and 92% of our readers are between 18-44 with slightly more female readership (60%). Our biggest group is aged 25-34, making up a hefty 42% of our reader base.

You can request our Full Media Kit by contacting us at 6254 2523 or by sending an email to This email address is being protected from spambots. You need JavaScript enabled to view it..

 

How to Advertise with TheSmartLocal

 

Our readership numbers dwarf every local magazine in Singapore be it print or online, yet we charge a fraction of the price and create more engaging content, as shown by our traffic statistics. We take the best elements of blogging (personal/relatable) and journalism (professional, high quality) and apply these qualities to our writing.

The best part? Unlike traditional media where the timeframe of your advertising is limited, these posts created by us last FOREVER on the internet.

We have three main types of advertising

  1. Sponsored Posts
  2. Branded Content
  3. Campaigns
 

TheSmartLocal Editorial Campaigns

 

For smaller companies and new advertisers, we recommend trying out our basic sponsored post first. This comes with a TSL post, social media shares and syndication. Drop us an email at This email address is being protected from spambots. You need JavaScript enabled to view it. to get started.

For agencies and companies looking for mass coverage, we do much more than providing dry media buyouts. We create exciting media that make readers sit up, be impressed and remember your brand name. We get people talking about your brand. It's like hiring a creative agency without the associated high costs. We do much more than the basic 'sponsored post'. We find interesting angles to create articles that can even shift perception and associate positivity with your brand.

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A post we created for Old Chang Kee performed well and more importantly made consumers think more about the Aunties they interact with at Kiosks. This was part of an 18 part series.

A front page feature, series of editorial campaigns, videos and social medial coverage can be scheduled to give your brand exposure over an extended time period in a discounted package. We also provide copywriting services and other digital services but it's our traffic and reach that you ultimately want to utilise.

 

Amplification Of Content Through Social Media

 

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Social Media Amplification - Our content is shared to over 60,000 of our followers on facebook, twitter, instagram, pinterest and gplus. We have written some of the most viral posts in Singapore history. The screenshot above was part of a series of articles commissioned for the #SG50 campaign.

Content Syndication Amplification - Our content is syndicated on Yahoo Singapore and Singtel's Newsloop to reach even more eyeballs.

Some of our reviews have been highly influential - a positive review went viral and caused so much hype for the restaurant that all the local newspapers covered the queues it was getting. Our advertising translates into real-world results.

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Our content is shared by leading brands, companies and even Singapore ministers.b2ap3_thumbnail_K-shanmugam-red.pngb2ap3_thumbnail_TSL-retweets_20140518-060324_1.png

Direct Sources to the Screenshots above:

 

Past Clients and Collaborations

 

We have had the privilege of working with many MNC companies, large businesses, agencies and home-grown local companies.

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Should you wish to receive our latest media kit, have a look at previous case studies or have any further questions, feel free to call our office at 6254 2523 or send an email to This email address is being protected from spambots. You need JavaScript enabled to view it..

 

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For more, check out TheSmartLocalTV on youtube! Want to be featured on TheSmartLocal? Our content reaches over two million Singaporeans monthly! Advertise with us!

 
 
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About the Author
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Bryan loves exploring Singapore and sharing his travel adventures with readers. He enjoys photography, film making, coding and writing. He is trying to learn fashion after someone said he looked like a 40 year old. He is not 40 years old.


He's Managing Editor at local lifestyle portal TheSmartLocal.com. He thanks you for reading this and apologises for talking in third person.

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