Advertise with TheSmartLocal

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Visitor Traffic for March 2014



TheSmartLocal is a highly influential media property and Singapore's biggest travel and lifestyle portal. It is a one-stop hub that Singaporeans use for information. Part magazine and part blog, according to Alexa Singapore Rankings we are the most read online lifestyle magazine and the most read blog in Singapore. We specialise in creating engaging content that gets social media buzzing and people talking.

The picture above is our google analytic statistics for the month of March 2014. TheSmartLocal on average reaches over 600,000 unique visitors each month. In March 2014, we experienced 1.2 million visitors, with over 800,000 uniques - 45% of this number being regular, returning visitors.

80% of our traffic is from Singapore and 90% of our readers are between 18-44 with slightly more female readership (55%).

You can request our Full Media Kit, full insights and demographics by contacting us at 6498 7458 or by sending an email to This email address is being protected from spambots. You need JavaScript enabled to view it. .

For comparison, sites like TimeOut Singapore gets 220k unique visitors monthly and SPH sites like omy gets 350k unique visitors monthly.

Our readership numbers dwarf nearly every magazine in Singapore be it print or online, yet we charge a fraction of the price and create more memorable advertising as evidenced by our traffic statistics. We take the best elements of blogging (personal/relatable) and journalism (professional, high quality) and apply these qualities to our writing.

The unbelievable part? Unlike traditional media where the timeframe of your advertising is limited, these posts created by us last FOREVER on the internet.


Testimonials & Press


Some of our reviews have been highly influential - a recent positive review went viral and caused so much hype for the restaurant that every local newspaper covered the queues it was getting.

Our facebook post above had over 205k organic views. Our content is regularly shared by leading brands, companies and even Singapore ministers.b2ap3_thumbnail_K-shanmugam-red.pngb2ap3_thumbnail_TSL-retweets_20140518-060324_1.png

Direct Sources to the Screenshots above:


How to Advertise with TheSmartLocal


We provide advertisers a targeted platform in the online space to reach responsive audiences through digital and social media, creating more exposure and driving more revenue to your business.

We have two main types of advertising - banners and editorial campaigns.


TheSmartLocal Banner Advertising


Our banner advertising positions are as follows. Most sizes are variable this is just a guideline:

  • Top Leaderboard 728x90 (Site wide, Above Fold)
  • Upper Right 1 - 300x250 Banner (Site wide, Above Fold)
  • Upper Right 2 - 300x250 Banner (Site wide, Above Fold)
  • Bottom Right 1 - 300x250 Banner (Site wide)
  • Bottom Right 2 -  90x728 Banner (Site wide)
  • Bottom of Article Push 640 x 79 Banner (All articles - 80% of site)

Our banner advertising is displayed throughout our site to over 600,000 visitors each month. Discount packages are available for multiple months, please contact us for our latest rates and a full media kit with visualizations of the banner positions.


TheSmartLocal Editorial Campaigns


This is the advertising option we highly recommend because it utilises the strength of our social media channels, bloggers and engaging media we produce. It captures the essence of advertising on new media perfectly and is best used in conjunction with banners.

We don't simply provide dry media buyouts. We create exciting media that make readers sit up, be impressed and remember your brand name, the hallmark of all good advertising. Its like hiring a creative agency without the associated high cost.

A front page feature, blogger hosted video, featured listing status and social medial coverage over several months all rolled into one highly discounted package. It could be for a single sponsored post or a whole campaign with 15 articles and 6 videos over 4 months. We also provide copywriting services and other digital services but its our traffic and reach that you ultimately want to utilise.


Customised Advertising Campaigns



Video Marketing 


This is an optional add-on. Our video features typically receive over 20,000 views through beautifully created media, opening up the additional avenue of video marketing. 


Engaging Front Page Advertorials



Multiple Social Media Channel Reach


Our content is shared to over 40,000 of our followers on facebook, twitter, instagram, pinterest and gplus.



Past Clients and Collaborations


Some of the past businesses we have worked with either through collaborations or advertorials include MNC companies, large businesses, agencies and home-grown local companies.



Discounted Advertising Packages


We package all the above into a heavily discounted campaign that can cover your online marketing needs for up to a year.


Past Media Invitations / Advertorials


Here are just a few examples of features we have done in the past. (Last updated in 2013.)

Travel / Hotel:




Should you wish to receive our latest media kit, have a look at previous case studies or have any further questions, feel free to call our office at 6498 7458 or send an email to This email address is being protected from spambots. You need JavaScript enabled to view it. .


See our adventures live before we blog about them!


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Latest From TheSmartLocalTV


For more of our videos, check out TheSmartLocalTV on youtube! Want to be featured on TheSmartLocal? Get seen by over one million Singaporeans monthly through our features, videos and banners! Advertise with us!

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About the Author
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Bryan loves exploring and sharing the best of Singapore and the best travel ideas with readers. He creates innovative start-ups that he hopes will allow him to live a life doing what he loves. He enjoys photography, film making, coding and writing - and the process of getting better at them. He is trying to learn fashion after someone said he looked like a 40 year old. He is not 40 years old.

He's Editor-in-chief at local lifestyle portal and regional gaming portal where he also runs an events management company. He is co-writer of Korean Travel Guide "Mad for Singapore" by Chosun Media with his wife Chloe Park. He thanks you for reading this and apologises for talking in third person.

Mad For Singapore