About TheSmartLocal - Meet our Team!

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About Us


TheSmartLocal is an independently owned media publisher that covers Travel and Lifestyle in Singapore. It gives locals high quality hyper-local information on what to do in and out of their country. It is one part blog/magazine with editorial content AND one part review database where members can have their say about everything Singapore.

Today, TheSmartLocal reaches over 2 million Singaporeans each month. Businesses looking to advertise can check out the digital media solutions and advertising  services provided.

TheSmartLocal also has its own video channel - TheSmartLocalTV, its own mobile discount app SNATCH, their own print publication and they have expanded their online publication into Malaysia and Australia.


Timeline & Milestones:

  • August, 2012 - is founded
  • January, 2013 - hits 100,000 unique visitors a month
  • June, 2013 - TheSmartLocal expands to Malaysia
  • January, 2014 - Our YouTube channel, TheSmartLocal TV is started.  
  • January, 2015 - hits 1,000,000 unique visitors a month
  • February, 2015 - TheSmartLocal expands to Australia.
  • March, 2015 - TheSmartLocal starts its first Bi-Monthly print issue.
  • April, 2015 - TheSmartLocal launches SNATCH, a discount Mobile App.

Our Story


TheSmartLocal was founded by Bryan Choo, a web developer with a passion for travel, food, writing and film making. It was may seem like a mixed bag of skills, but fortunately he could apply all these into the creation of this portal.

He enjoyed using sites like TripAdvisor but found out the reviews were all written by foreigners and thus misrepresentative of the true local experience. He felt it was the locals who knew their country the best, but there was no portal that provided the true local voice. Hence TheSmartLocal was created, to build a hyper-local resource from the inside-out that locals and foreigners could use.

TheSmartLocal has since grown into one of the most influential online media publishers in Singapore. We were fortunate enough to be joined by some very young and talented individuals, who have helped us get to where we are today. Here are the people behind TheSmartLocal.


The People Behind TheSmartLocal



(Bios to be added soon)


Our Press Coverage



As Featured On:Yahoo, TechinAsia, e27, tnooz, etcSingapore Reviews Malaysia Reviews

If you would like to get in touch with us, you can contact us here.


See our adventures live before we blog about them!


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Latest From TheSmartLocalTV


For more, check out TheSmartLocalTV on youtube! Want to be featured on TheSmartLocal? Our content reaches over two million Singaporeans monthly! Advertise with us!

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About the Author
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Bryan loves exploring Singapore and sharing his travel adventures with readers. He enjoys photography, film making, coding and writing. He is trying to learn fashion after someone said he looked like a 40 year old. He is not 40 years old.

He's Managing Editor at local lifestyle portal He thanks you for reading this and apologises for talking in third person.